Solutions for your pet’s unique dietary needs

GO!
READY. SET. GO!

Got a pet that’s a picky eater? Has dandruff or a dull coat? Food allergies or sensitivities? Feeding your dog or cat the right premium-quality food can be the solution to many issues.

GO!™ recipes were created especially for pets who are fussy about their food, who need a grain free or higher protein diet, and for those requiring a recipe with unique proteins, or a limited number of ingredients. And because we all want our pets to stay healthy and happy, we also have a recipe which provides whole body preventative care, for life!

GO! is a complete, nutrient-packed food with zero growth hormones, by-products, or artificial preservatives. Ask the experts at your pet specialty store which GO! solution is right for your pet.

FIT + FREE™
MAXIMUM MEAT PROTEIN WITH ZERO GRAINS OR GLUTEN
Premium-quality meat proteins are the first 6 ingredients in GO! FIT + FREE™. In fact, FIT + FREE has the most meat of any GO! recipe. A protein-rich, lower carb diet helps your cat stay strong, healthy, and fit. All life stage recipes are available.
SENSITIVITY + SHINE™
FOR CATS WITH FOOD SENSITIVITIES + SPECIFIC DIETARY NEEDS
Our GO! SENSITIVITY + SHINE™ recipes are great for all cats, but were formulated especially for cats with specific dietary needs and food sensitivities. All life stage recipes for cats are carefully prepared with select meat proteins, unique carbs, and essential omega oils.
DAILY DEFENCE™
WHOLE BODY PREVENTATIVE CARE FOR LIFE
GO! DAILY DEFENCE™ recipes are nutrient-packed and nutritionist-recommended to give your cats the preventative care they need to stay strong and healthy for life. All life stage recipes for cats are prepared with premium-quality meat proteins, antioxidant-rich fruits and veggies, and essential omega oils.
New
Skin + Coat Care
Grain Free Salmon Recipe
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GO! Skin + Coat Care
Grain Free Salmon Recipe
Made with premium quality salmon and omega oils to help maintain healthy skin and a shiny coat.
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Skin + Coat Care
Chicken Recipe
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GO! Skin + Coat Care
Chicken Recipe
Made with premium quality cage-free chicken and omega oils to help maintain healthy skin and a shiny coat.
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New
Skin + Coat Care
Grain Free Salmon + Cod Recipe
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GO! Skin + Coat Care
Grain Free Salmon + Cod Recipe
This grain-free, protein-rich recipe provides complete & balanced nutrition to help your cat stay healthy, fit and playful.
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New
Carnivore
Grain Free Lamb + Wild Boar Recipe
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GO! Carnivore
Grain Free Lamb + Wild Boar Recipe
This grain-free, protein-rich recipe provides complete & balanced nutrition to help your cat stay healthy, fit and playful.
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Carnivore
Grain Free Chicken, Turkey + Duck
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GO! Carnivore
Grain Free Chicken, Turkey + Duck
This grain-free, protein-rich recipe provides complete & balanced nutrition to help your cat stay healthy, fit and playful.
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New
Carnivore
Grain Free Salmon + Cod Recipe
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GO! Carnivore
Grain Free Salmon + Cod Recipe
This grain-free, protein-rich recipe provides complete & balanced nutrition to help your cat stay healthy, fit and playful.
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New
Carnivore
Grain Free Lamb + Wild Boar Recipe
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GO! Carnivore
Grain Free Lamb + Wild Boar Recipe
This grain-free, protein-rich recipe provides complete & balanced nutrition to help your cat stay healthy, fit and playful.
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Carnivore
Grain Free Chicken, Turkey + Duck
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GO! Carnivore
Grain Free Chicken, Turkey + Duck
This grain-free, protein-rich recipe provides complete & balanced nutrition to help your cat stay healthy, fit and playful.
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Limited ingredient
Sensitivity + Shine
LIMITED INGREDIENT Duck Recipe for Cats
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GO! Sensitivity + Shine
LIMITED INGREDIENT Duck Recipe for Cats
An all-new addition to the popular SENSITIVITY + SHINE™ line-up that features premium-quality Duck as a single source of poultry protein and limited additional ingredients.
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New
Skin + Coat Care
Grain Free Salmon Recipe
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GO! Skin + Coat Care
Grain Free Salmon Recipe
Made with premium quality salmon and omega oils to help maintain healthy skin and a shiny coat.
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Skin + Coat Care
Chicken Recipe
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GO! Skin + Coat Care
Chicken Recipe
Made with premium quality cage-free chicken and omega oils to help maintain healthy skin and a shiny coat.
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Fit + Free
Grain Free Chicken, Turkey + Trout Stew Recipe
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GO! Fit + Free
Grain Free Chicken, Turkey + Trout Stew Recipe
Prepared with premium quality chicken, turkey + trout, fruits & veggies and omega oils.
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Fit + Free
Grain Free Chicken, Turkey + Duck Pâté Recipe
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Grain Free Chicken, Turkey + Duck Pâté Recipe
Prepared with premium-quality meat proteins, fruits & veggies, and omega oils.
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Daily Defence
Turkey Pâté
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GO! Daily Defence
Turkey Pâté
Prepared with premium-quality turkey and omega oils.
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Limited ingredient
New
Sensitivity + Shine
LIMITED INGREDIENT Pollock Recipe for Cats
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LIMITED INGREDIENT Pollock Recipe for Cats
An all-new addition to the popular SENSITIVITY + SHINE™ line-up that features premium-quality MSC Certified Alaskan Pollock as a single source of fish protein and limited additional ingredients.
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Fit + Free
Grain Free Chicken, Turkey + Duck
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GO! Fit + Free
Grain Free Chicken, Turkey + Duck
Prepared with premium quality chicken, turkey + duck, fruits & veggies and omega oils.
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bag of GO! Cats Sensitivity + Shine Trout & Salmon
Sensitivity + Shine
Freshwater Trout + Salmon Recipe
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GO! Sensitivity + Shine
Freshwater Trout + Salmon Recipe
Carefully prepared with premium quality fish, omega oils and fruits & veggies.
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Fit + Free
Grain Free Chicken, Turkey + Duck
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GO! Fit + Free
Grain Free Chicken, Turkey + Duck
Prepared with premium quality chicken, turkey + duck, fruits & veggies and omega oils.
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Fit + Free
Grain Free Chicken, Turkey + Duck Pâté Recipe
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Grain Free Chicken, Turkey + Duck Pâté Recipe
Prepared with premium-quality meat proteins, fruits & veggies, and omega oils.
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Fit + Free
Grain Free Chicken, Turkey + Trout Stew Recipe
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GO! Fit + Free
Grain Free Chicken, Turkey + Trout Stew Recipe
Prepared with premium quality chicken, turkey + trout, fruits & veggies and omega oils.
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Limited ingredient
Sensitivity + Shine
LIMITED INGREDIENT Duck Recipe for Cats
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GO! Sensitivity + Shine
LIMITED INGREDIENT Duck Recipe for Cats
An all-new addition to the popular SENSITIVITY + SHINE™ line-up that features premium-quality Duck as a single source of poultry protein and limited additional ingredients.
more details
bag of GO! Cats Sensitivity + Shine Trout & Salmon
Sensitivity + Shine
Freshwater Trout + Salmon Recipe
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GO! Sensitivity + Shine
Freshwater Trout + Salmon Recipe
Carefully prepared with premium quality fish, omega oils and fruits & veggies.
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Sensitivity + Shine
Grain Free Duck Pâté Recipe
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GO! Sensitivity + Shine
Grain Free Duck Pâté Recipe
Carefully prepared with premium-quality duck, omega oils and fruits & veggies.
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Sensitivity + Shine
Grain Free Freshwater Trout + Salmon Pâté Recipe
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GO! Sensitivity + Shine
Grain Free Freshwater Trout + Salmon Pâté Recipe
Carefully prepared with premium-quality fish, omega oils and fruits & veggies.
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bag of GO! chicken recipe for cats
Daily Defence
Chicken Recipe
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GO! Daily Defence
Chicken Recipe
Prepared with premium-quality chicken, fruits & veggies and omega oils.
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Daily Defence
Chicken Stew Recipe
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GO! Daily Defence
Chicken Stew Recipe
Prepared with premium-quality chicken, fruits & veggies and omega oils.
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Daily Defence
Salmon Pâté Recipe
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GO! Daily Defence
Salmon Pâté Recipe
Prepared with premium-quality salmon, fruits & veggies and omega oils.
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Daily Defence
Turkey Pâté Recipe
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GO! Daily Defence
Turkey Pâté Recipe
Prepared with premium-quality turkey, fruits & veggies and omega oils.
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bag of GO! chicken recipe for cats
Daily Defence
Chicken Recipe
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GO! Daily Defence
Chicken Recipe
Prepared with premium-quality chicken, fruits & veggies and omega oils.
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